Any design tendency wants to develop, which needs the development of the ecomoy and the improvement of the consumers' demands. For example, America put the Marshall Plan to help the European counties' economic recovery. We obviously know that the European counties depend on American help which are the technological help, investment. Although these counties' economy would recovery, America also controled some of the trades of thses counties' developments. In the this week's reading, it said the Germany and Italy has huge impacts on the consumer society. Because of the technologies revolution, the citizens can hence their life levels. Then the citizens not only concern the uticity of the objects, but also the cultural sign fashion of the them.
This ad image I choosed is the Coca-Cola ad. Coca-Cola is the most famous soft drink brand at now. For the Coca-Cola, there is a long history. It was built in American, but now it has a huge networks in the world. After the War 1, the makets of the Coca-Cola reduced seriously, but it recoveried by the CEO's meatures in a period time. The Coca-Cola company depends on every counties customers' features to take the advertisement to sell more products. Moreover, we know that the Coca-Cola company got the American gvernment's support. This is why it can become the biggest soft drink brand . It means Political support is always can bring the ecomonic pofits then the ecomoy becomes the fundation of cultural sign fashion developments.
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